Men's Underwear Shorts Packaging

GK is a groundbreaking brand launched in 2024 by Anqi International, a company with over 30 years of expertise in manufacturing and technological innovation. As a leading manufacturer of men's underwear in China, Anqi International has deeply cultivated the industry for years and recognized that what consumers truly seek is not exaggerated marketing gimmicks but a return to the essence of comfort and quality. With this insight, the company invested three years in R&D and exclusively developed the "Full Elastic Waistband Integration" technique, effectively addressing the fit challenges of traditional craftsmanship for Asian male body types.In alignment with the brand philosophy, GK's packaging design is not merely an "outer shell" for the product but an extension of the brand’s spirit. Through its innovative structure, rational aesthetics, and tech-driven visual language, it embodies GK’s relentless pursuit of ultimate comfort and craftsmanship innovation.
GK’s visual identity system combines "Rational Structure × Emotional Expression", drawing inspiration from geometric proportions and architectural aesthetics to create a distinctive and recognizable brand symbol.
The packaging features a primary color palette of black and gray, accented by the contrasting tones of Klein Blue and deep green, amplifying the sense of technology and modernity, and reflecting the brand’s forward-thinking design philosophy. This precise use of color not only differentiates various product series but also expands the brand's visual storytelling possibilities.
The dynamic typography adds rhythm to information delivery, while the geometrically structured logo projects a visual impression that is both strong and energetic, embodying stability and tension in equal measure.