2025 | Professional

MUSE Design Awards Gold Winner

Jinan Yellow River Culture Exhibition Hall

Entrant Company

Roozen Urban Space Technology (Shandong) Co., Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Jinan Binhe New Area Construction Investment Group Co., Ltd.

Country / Region

China

The project redefines the intersection of culture, history, and modern design. Conceptualized to embody the profound essence of Yellow River culture, this exhibition hall serves as an immersive space that seamlessly integrates heritage with contemporary aesthetics. The design is rooted in storytelling, offering an engaging and dynamic spatial experience that brings history to life while fostering a forward-thinking approach to exhibition design.

The core design philosophy revolves around three fundamental principles: cultural continuity, user-centric experience, and architectural innovation. By drawing inspiration from the Yellow River’s grandeur, the space reflects the region’s historical depth and natural landscapes. The exhibition employs modern techniques to reinterpret traditional motifs, such as integrating multimedia animations that transform ancient river legends into visually compelling narratives. This delicate balance between past and present ensures that the exhibition resonates with both history enthusiasts and contemporary audiences.

An open and fluid circulation strategy forms the backbone of the design, ensuring a seamless visitor journey. The most striking feature is the suspended ascending staircase paired with cascading multimedia installations, guiding visitors through different levels while maintaining an uninterrupted engagement with exhibition content. The central atrium is transformed into a breathtaking visual anchor, maximizing spatial openness and providing a stage for impactful exhibits that evoke a deep emotional response.

The island-style exhibition layout enhances the narrative coherence, strategically organizing thematic displays to facilitate natural visitor flow. By leveraging layered circulation routes and interactive zones, the design ensures that visitors remain actively engaged in exploring the extensive cultural tapestry of the Yellow River.

Material selection is driven by sustainability and cultural authenticity. Locally sourced stone, eco-friendly bamboo, and recycled wood panels embody the project’s commitment to environmental responsibility. Advanced lighting strategies, such as intelligent daylight harvesting and indirect illumination, create an immersive atmosphere while optimizing energy efficiency. Additionally, the incorporation of solar energy systems and natural ventilation techniques reinforces the hall’s dedication to sustainable development.

Through an innovative fusion of cultural storytelling, intuitive spatial design, and environmentally conscious materials, the Jinan Yellow River Culture Exhibition, the project preserves a rich historical legacy.

Credits

Project Location
No. 166, Huancheng Road, Tianqiao District, Jinan City, Shandong Province, China(within the Baili Yellow River Scenic Area)
Project Area
4,476㎡
Design Cycle
January 2022 - September 2022
Completion Time
October 2022
Chief Designer
MIN Chengcheng
Assistant Designers
FAN Ronghao, HOU Qianqian
Main Materials
Keel, Gypsum Board, Fireproof Board
Photographer
LI Pengfei
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