E.ON trade fair appearance at E-world 2025

E.ON trade fair stand at E-world 2025 - a pioneering brand experience

We at FYBB are experts in brand staging, trade fair construction and digital events - the perfect partner for innovative and high-quality solutions. Consult. Create. Construct. - With holistic consulting, creative designs and precise realisation in our own factory in Krefeld, we guarantee the highest quality.

For E-world energy & water 2025, one of the leading trade fairs in the energy industry, we were once again entrusted with the design of E.ON's trade fair presence. The goal: an immersive brand experience that allows visitors to experience E.ON's vision of the future in a completely new way. The E.ON claim ‘It's on us to make new energy work’ was to be taken to a new level in 2025 - with faster, more flexible and more sustainable solutions for a 1.6 million kilometre-long energy network.

The trade fair presentation was impressive with 265 m² and a second level of 120 m². A striking ‘Way to Future’, an eye-catching red carpet, guided visitors through the stand and connected E.ON with partner Westenergie. The open, dynamic and flexible architecture reflected the extended E.ON claim ‘It's on us, to bring flexibility home’. The central messages were placed on 4-metre-high steles along the visitor path.
The absolute highlight: a 6 metre high LED element in the shape of the E.ON Dot. As the eye-catcher of the entire trade fair, it attracted attention with dynamic content.The interactive DOT created a breathtaking atmosphere and allowed visitors to immerse themselves in E.ON's vision of the future.Live presentations, interviews and interactive experiences with digital displays and headphones took place here.

Sustainability played a central role: the stand was based on the 2024 design, with illuminated and 3D logos and claims being reused.Furniture and construction elements were stored so that they could be used several times.
The DOT will also be an integral part of future E.ON trade fair appearances beyond 2025 - a well thought-out, forward-looking concept.