2025 | Professional

MUSE Design Awards Silver Winner

Camel Flying Gold Goose Down Coat

Entrant Company

Camel (China) Outdoor Products Co., Ltd

Category

Fashion Design - Safety & Protection

Client's Name

Camel (China) Outdoor Products Co., Ltd

Country / Region

China

This down coat is designed to tackle the dilemma of traditional cold-weather clothing: it’s either warm but bulky and outdated, or lightweight but not windproof or warm enough. By integrating globally leading technological materials and carefully selected rare goose down from frigid regions, this product achieves the ideal balance of functionality, quality, and style—meeting the demands of modern consumers.

Inspired by the graceful symmetry of two swans, the design deconstructs this imagery into a V-shaped pattern—a symbol of victory—positioned prominently on the chest. This not only creates a distinctive visual identity for the brand but also reflects the swan’s resilience in frigid conditions and its noble grace. The design also embraces minimalist aesthetics, with quilting lines meticulously following the golden ratio to visually elongate the body for a taller, slimmer appearance. Classic black, as the main color, is complemented by gold accents, evoking a refined appeal that embodies the brand’s philosophy of simplicity without sacrificing understated luxury.

The product boasts a three-layer cold protection system: outer—shield, middle—warmth retention, and inner—heat boosting. The outer layer is crafted from windproof and water-repellent fabrics to effectively block out chilly, damp air. The middle layer is filled with high-quality goose down for excellent heat retention, while the inner layer incorporates graphene—known for its heating and antibacterial properties—combined with Enfo-war technology to amplify warmth without adding bulk. The result is a down coat that is lightweight yet incredibly warm, without compromising on style. Comfort is further improved through ergonomic tailoring, ensuring a snug fit while allowing for unrestricted movement. Plush fabrics are thoughtfully placed in key areas like the collar and cuffs for added warmth. All materials comply with stringent international environmental standards, guaranteeing the down coat is safe, non-toxic, and eco-friendly. The integration of graphene not only boosts thermal efficiency but also reduces the need for frequent washes, helping to conserve water resource. Moreover, the detachable design allows the down and nylon materials to be fully separated for recycling and reuse, underscoring the brand’s unwavering commitment to sustainable development.

Credits

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