GEELY Auto SEA Factory ZEEKR Showroom

GEELY Auto SEA Factory ZEEKR Showroom, a multi-functional space transcending traditional car showrooms, is centered around the core concept of "Boundless Innovation: Beyond the Vehicle". Integrating "WOW Design, WOW Technology and WOW Experience", it is not just a display venue for ZEEKR and pure electric luxury sedans, but an immersive space blending tech, trends, culture and life.



The showroom focuses on spatial, technological, luxurious and trendy senses. It creates a simple, fashionable industrial space by enhancing perspective dynamics, incorporating contrasting elements, applying a "less is more" aesthetics, and skillfully combining materials. The overall design extends through lines, building a layered sense from lines to planes. This amplifies the robust, outward-bursting power from the center and expands the visual boundary with mirror perspective. The elegant spatial blank design, appropriate details, and the contrast between metallic backgrounds and high-brightness brand colors convey the precision and modernity of the automotive industry.



The flexible, open layout features large open spaces, multi-functional areas, dining and leisure zones, VIP spaces, and personalized nooks. These meet diverse needs such as brand promotion, industrial tourism, launch events, customized experiences, trendy retail, and dining. Innovative folding screen doors visually demonstrate the showroom's openness and adaptability.



Furthermore, the showroom incorporates environmental protection concepts, using 3D rendering and real light-shadow effects to display the factory's intelligent manufacturing process, thus enhancing its technological feel. Users can enter the VR factory via NFC or QR code scanning to experience the production line operation, further boosting immersion. This design not only transforms the showroom into a hotspot for tech enthusiasts but also enriches the user experience of green travel. It resonates with consumers' perception of ZEEKR's futuristic technological appeal and elevates the brand's image of innovation.