2025 | Professional

MUSE Design Awards Gold Winner

Telescoping line mobile power supply

Entrant Company

SHENZHEN SHI BJCZ TECHNOLOGY CO., LTD

Category

Product Design - Energy Products & Devices

Client's Name

Country / Region

China

The power bank with retractable cables cleverly marries technological innovation with aesthetic design, aiming to bring a portable, flexible and practical charging solution.

Conventional mobile power banks usually have no cables or short cables, and offer limited port options. To address that, the product innovatively employs dual retractable cables (a Lightning port + a Type-C port) on the side. This also ensures remarkable compatibility with various devices. Notably, it incorporates a plug and a large-capacity battery to well satisfy the needs of both fixed and mobile charging scenarios, effectively preventing the inconvenience of unexpected battery depletion.

This power bank centers around aesthetics of minimalism, while also emphasizing detail design and user experience. The flat side where the plug is set enables a perfect fit to a wall outlet when the user charges the product, significantly enhancing stability. The gradient transition between planes softens the lines and results in rounded edges and corners, adding a harmonious aesthetic. In terms of color selection, white as the main color, coupled with metallic sliver as the embellishment, echoes the brand’s focus on “light business”. Additionally, the slim, long power bank provides a comfortable grip and optimizes internal space utilization. A display screen on the side (where dual retractable cables are set) allows users to conveniently monitor the state of charge whether the product is plugged into a wall outlet or placed on a desktop.

Moreover, the built-in battery supports NTC (Negative Temperature Coefficient) temperature sensing, which automatically cuts off power in the case of overheating, ensuring reliable safety. The power bank also comes with a metal hook, and users can freely choose a lanyard for attachment. This not only further improves portability, but also caters to different aesthetic preferences and offers a more personalized experience.

Credits

Product Manager
Jinming Yang
Designer
Xuanru Wei
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