2025 | Professional

MUSE Design Awards Gold Winner

Landman Snake Venom Beer

Entrant Company

DANSHENG CREATIVE

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Huale (Qingdao) Food Research Center (Limited Partnership)

Country / Region

China

Randman Snake Venom Beer Design Definition: This design commemorates the German businessman Randman in 1901. The bottle body adopts a cylindrical double section structure: the upper half of the electroplated metal snake head sculpture echoes the product name, and the abstract triangular contour not only symbolizes the snake's aggressive form, but also reflects German industrial aesthetics. The surface of the snake head is intricately carved with a portrait of Landman - micro curly hair and iconic beard shape German male characteristics, conveying a sense of trust in the century old craftsman spirit with a friendly expression, making historical figures the core totem of the brand. The visual symbols surrounding the portrait deepen the narrative: the double lion arches symbolize the authority of German brewing, the eagle at the top endows power genes, and the ribbon at the bottom injects Eastern softness. The lower half of the transparent glass highlights the amber body of the wine, and the thick bottom of the bottle is etched with English inscriptions. The zinc alloy inverted triangle bottle cap and snake head shape form a geometric closed loop, and the collision of metal and glass symbolizes the fusion of German craftsmanship and local customs. The overall reconstruction of the wine bottle is achieved through sculptural techniques: a dramatic contrast is formed between the electroplated cold texture and amber wine light, with a clear hierarchy of symbol systems - characters anchor emotions, beasts enhance potential energy, and geometry conveys a sense of sophistication. Complete the visual translation of the history of the spread of German beer to the East within a square inch, elevating the object to a cultural carrier.

Credits

designer
SITAI MA
Illustrator
Chao Xu
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