2025 | Professional

MUSE Design Awards Silver Winner

1930s Southern Ocean style trend

Entrant Company

Guangzhou Hengyi Space Decoration Design Co., Ltd.

Category

Interior Design - Residential 

Client's Name

Guangzhou Hengyi Space Decoration Design Co., Ltd.

Country / Region

China

In the ever-evolving landscape of design trends, retro styles continue to captivate enthusiasts with their timeless aesthetic appeal. Among them, the Southern Ocean style trend, infused with multicultural elements, persistently rejuvenates itself through its unique spatiotemporal charm. This design language not only carries the collective memory of overseas Chinese culture but also constructs spatial narratives imbued with historical depth through the collision of historical architectural DNA and tropical aesthetics .

The essence of Southern Ocean style trend lies in the deconstruction and recombination of traditional elements. The design team conducts thorough research into the Southern Ocean region's rich historical and cultural heritage, drawing inspiration from traditional architecture, handicrafts, and attire. These elements are reinterpreted through contemporary design techniques, achieving a harmonious fusion of classical and modern sensibilities . In material selection, designers skillfully balance natural textures with industrial aesthetics: teak wood finishes engage in a warm-cold dialogue with brass and white porcelain, while terrazzo flooring and patterned glass translate traditional craftsmanship into modern visual language . The study adopts a versatile, open-close design that preserves the spatial transparency characteristic of Southern Ocean architecture while catering to modern family interaction needs .

This design paradigm fundamentally represents a contemporary interpretation of cultural migration. It retains symbolic elements like Chinese window lattice motifs from the "Southbound Migration" era while incorporating modern decorative features. Through material innovation and spatial reconfiguration, it ultimately achieves a modern reconstruction of the spiritual homeland for overseas Chinese communities .

Credits

Design director
Chaoneng Luo
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