AATC KAMPALA

Design Philosophy

Theme Positioning: "Modern African Aesthetics Woven from Nature and Culture"



Rooted in Uganda's indigenous culture and integrated with modern minimalist design techniques, this project distills Kampala's regional symbols. For instance, it draws inspiration from the traditional Ugandan bricklaying craft, transforming it into a modern decorative language. This is evident in the regular tiling of the lobby elevator hall background wall and the staggered brick patterns on the restaurant walls, which both echo the local history and add depth to the space.



Taking traditional handcraft weaving as inspiration, the design applies it to the guest room background walls, lighting fixtures, and upholstery of fixed furniture. By combining geometric lines with natural materials (such as jute, bamboo, and wood), a warm and authentic local atmosphere is conveyed. Through the deconstruction and recombination of materials, colors, and art installations, the design creates a lodging space that balances international quality with local experience, conveying African cultural confidence and contemporary vitality.



This hotel design employs a three-dimensional strategy of "local cultural distillation - modern design translation - functional scene adaptation" to build a spatial carrier that embodies the African spirit while meeting international business travel needs. It is based on a systematic study of Uganda's natural geography, material production, and cultural spirit, creating a vibrant spatial organism. The design engages with tradition in a humble manner and embraces the future with innovative techniques, contributing to the African Trade Center's role as a cultural and commercial hub connecting Africa with the world.



When guests touch the rough red bricks, gaze at the woven light and shadow, and smell the aroma of coffee grounds recycled materials, they are not only having a lodging experience but also embarking on a cultural journey through Kampala that transcends time and space.