Hainan Province Museum of Nationalists & Yulin Runhong Tea

Wuzhishan Large-Leaf Camellia, one of Hainan’s endemic tea cultivars, thrives under the nurturing embrace of mountain mists. It is renowned for golden amber liquor and an exquisite flavor profile that balances delicate orchid aromas with a hint of honeyed sweetness. Designed for this tea, the packaging offers an innovative fusion of cultural heritage, aesthetic value, and eco-friendly principles, aiming to elevate Hainan’s premium tea onto the global stage.

Drawing inspiration from Hainan's cultural heritage and Wuzhi Mountain’s natural landscapes, the packaging unfolds as a visual story from first glance. The exterior makes a striking impression with its crimson backdrop, enlivened by vibrant accents and fluid lines. Exquisite Li ethnic motifs adorn the surface—traditional brocade patterns, Hainan gibbons, tea plantations, and iconic boat-shaped houses—collectively highlighting Hainan’s tea cultural heritage and natural beauty. Inside, the design centers around Wuzhi Mountain. Five uniquely shaped tea canisters mimic the mountain’s distinctive peaks, with their textured finishes evoking weathered cliffs and rolling ridges. Arranged on the tray, they rise and fall in harmonious rhythm. Their elegant undulations enhance visual layering and perfectly echo Wuzhishan’s iconic skyline. Beyond simply containing the tea, the interior packaging serves as a topographical tribute, deepening the connection between the product and Hainan’s terroir and transforming the unboxing experience into a truly unique moment.

Environmental protection and sustainability are prioritized in the design. The outer packaging is crafted from eco-friendly, recyclable paperboard, ensuring minimal environmental impact. Inside, the tea canisters can be reused, functioning as both practical storage solutions and decorative art pieces. Additionally, a complimentary incense set (including a holder) enhances the product’s utility while inviting consumers to immerse themselves in a ceremonial tea ritual, enriching the experience with cultural resonance.