BAIYU/ROSE Fenchiew

The packaging redesign for Fenchiew's Baiyu and Rose series is intended to challenge the traditional liquor stereotypes. The design incorporates a minimalist geometric style, reorganizing the brand elements with figurative graphics and symbolic language to accurately represent the smooth, jade-like texture of Baiyu and the colorful vibrancy of roses. The use of vibrant and modern typography helps to create a calming ambiance while also making the product details easy to understand. The simplified pull-ring cap design improves user experience and helps reduce pollution in the production process. The program as a whole combines a contemporary style inspired by the tradition of liquor culture to produce a fresh visual experience that is both stylish and culturally relevant, showcasing the design's creativity and originality.