2025 | Professional

MUSE Design Awards Silver Winner

Time Care product packaging series

Entrant

Hangzhou Yinhe Haowu Media Co., Ltd.

Category

Packaging Design - Health & Wellness

Client's Name

Hangzhou Yinhe Haowu Media Co., Ltd.

Country / Region

China

Time Care focuses on "precision nutrition in care time," deeply researches on the nutritional needs of the human body in different scenes and periods so as to provide precise nutritional solutions for specific moments such as women's menstrual period, work overtime, and after exercise. Embracing minimalism aesthetics, it combines simple color blocks, modern fonts with a clear layout and information hierarchy to ensure that the packaging is visually appealing and the product value is efficiently communicated. Unified brand visual elements with subtle detail varieties not only enhance the brand cohesiveness but also make the design distinctive.
It flexibly applies color psychology to match product efficacies with colors. For example, green connotates nature and health, making it ideal for liver protection products; blue conveys stability and trust, perfectly suited for bone repair variety. Completing these color schemes are refined small icons such as liver and bone patterns, allowing consumers to grasp product information in a smoother and comfortable manner.
The design pays high attention to improve consumers' shopping efficiency, thus the information on the packaging is in a clear layout and hierarchy. Key information such as product name and efficacy is highlighted with enlarged fonts and vibrant colors, while secondary information such as ingredients and instructions is in smaller fonts. These deliberate contrasts effectively avoid information redundancy and visual interference, allowing consumers to grasp product information in a smoother and more comfortable manner. Additionally, innovative structural design of the flip-top cap with a groove makes it more convenient to open the bottle, which achieves excellent practicality without compromising minimalist style.

Credits

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