2025 | Professional

MUSE Design Awards Silver Winner

Tianhe Plaster Series

Entrant Company

China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. / ThinkWin

Category

Packaging Design - Health & Wellness

Client's Name

China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. / ThinkWin

Country / Region

China

Inspired by the distinctive packaging aesthetics of injury relief products in Hong Kong and Southeast Asia, the Tianhe Plaster Series retains the familiar visual language of this category. Its design ensures strong shelf recognition while incorporating a powerful visual anchor—the iconic tiger motif—symbolizing strength, healing, and the brand’s deep-rooted heritage. This approach not only reinforces consumer trust but also seamlessly blends tradition with modern packaging strategies.



SHE XIANG ZHUANG GU GAO(Muscular-Skeletal Relief Plaster): Activates blood circulation, dispels blood stasis, expels wind and dampness, unblocks meridians, and relieves pain. Indicated for rheumatic pain, joint pain, lower back pain, neuralgia, soreness of muscles and bones, muscle pain, sprains, and contusions.



GUAN JIE ZHI TONG GAO(Joint Pain Relief Plaster): Promotes blood circulation, disperses blood stasis, warms the meridians, and relieves pain. Used for joint pain, muscle pain, and joint stiffness caused by wind-cold-dampness obstructing the meridians.



TIAN HE ZHUI FENG GAO (Wind-Cold Relief Plaster): Warms the meridians, dispels cold, expels wind and dampness, activates blood circulation, and alleviates pain. Suitable for conditions caused by wind-cold-dampness obstruction, with symptoms such as joint pain, sensitivity to wind and cold, soreness in the limbs, difficulty in movement, and numbness in the extremities.



SHANG SHI ZHI TONG GAO(Dampness-Pain Relief Plaster): Expels wind and dampness, promotes blood circulation, and relieves pain. Used for rheumatic arthritis, muscle pain, and swollen joints.



Design DNA & Functionality

The Tianhe Plaster Series maintains a familiar yet refreshed aesthetic, ensuring consumers instantly associate it with trusted injury relief solutions. The bold use of Chinese characters, including “Zhuang” (strengthening), “Shi” (dampness), “Zhi” (relieving), and “Feng” (wind-cold), reinforces each product’s purpose. Meanwhile, its clear instructional design enhances usability, and the striking color-coding system (red, green, blue, dark blue) boosts shelf visibility.

Credits

China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Meng Xue
China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Lan Pan
ThinkWin
Xuxiang Zeng
ThinkWin
Yuanjue Ge
ThinkWin
Mingzhu Jin
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