2025 | Professional

MUSE Design Awards Silver Winner

SHOKZ OpenRun Pro 2 Bone Conduction Headphone Packaging Box

Entrant Company

Shenzhen Shokz Co., Ltd

Category

Packaging Design - Electronics

Client's Name

Shenzhen Shokz Co., Ltd

Country / Region

China

Design Purpose

a. Leveraging the launch of the OpenRun Pro 2 flagship bone conduction headphones to redefine Shokz’s Pro and Plus packaging style.

b. User-centric design ensures a minimalist, seamless, effortless unboxing experience.

c. Aligned with Shokz’s sustainability commitment through eco-friendly materials, reduced packaging, and minimized volume.



Unboxing Experience

a. An intuitive 3-step process (open → lift tray → remove product) in 4 seconds without tools.

b. An innovative hook-based hidden lock system:

 ● Sleeve adheres with an easy-tear opening.

 ● Provides tamper-proof security during shipping and display.

 ● Eliminates plastic seals while preserving first-use freshness.



Materials

a. 100% biodegradable packaging.

b. Outer box: Fully compostable bio-based materials, including sugarcane and bamboo pulp.

c. Internal supports: 100% recycled pulp.

d. Sleeve: Printed with eco-friendly, mineral-free soy ink.



Structure

a. Triple-layer reinforced protection withstands harsh shipping conditions.

b. Ergonomically contoured edges balance brand aesthetics, user-friendliness, and impact resistance.

c. Universal inner box with 31 localized sleeve variants.



Manufacturing

a. Hybrid wet & dry pulp molding ensures structural integrity without over-engineering.

b. Ultra-compact design achieves:

 ● Narrow margins (1mm tolerance).

 ● 0° draft angles for seamless demolding.

 ● 96% production yield for high-efficiency mass production.



This packaging is just the beginning—it proves sustainability and commercial success are not opposites. With every unboxing, over a million users in 60+ countries amplify the voice of sustainability.

Credits

Creative Direction
Hengnan Dai
Creative Direction
Xue Zhang
Lead Designer
Jiaqi Li
Lead Designer
Rui Huang
Photography Designer
Yifeng Jin
Rendering Designer
Tianhong Yan
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