Sui Li

Sui Li, meaning "a gift of nature," encapsulates rich connotations. It connects humanity with the natural world, bridging the past and present, allowing consumers to experience the charm of nature and the transformative power of time as they savor the fine liquor. Based on this concept, the packaging design centers around the imagery of seeds, blending natural elements, Eastern philosophies, and modern design techniques to create a distinctive and culturally rich packaging for this Baijiu product.

The bottle’s design is a meticulous fusion of nature and craftsmanship. Its smooth seed-vein textures mirror the golden seed-shaped label, visually narrating the journey of life—rooting, sprouting, and blossoming—a tribute to nature’s beauty and the artistry of brewing. This symbolism reflects the transformation of premium grains into aromatic liquor, embodying the care behind each step. Product details are elegantly presented on a gold seed-shaped stamp, reinforcing the brand’s identity. In Eastern philosophy, gold embodies the sun, fertile soil, abundance, and hope—aligning with the brand’s vision. The strategic color scheme combines meaningful shades: gold signifies prosperity and vibrant energy, black conveys profound wisdom and intriguing mystery, while white embodies pristine purity and gentleness. These colors are strategically combined to create strong visual recognition while communicating the brand's essence.

The outer box features an elegant silver finish, radiating a sophisticated yet contemporary appeal that perfectly complements the series' premium positioning. Beneath this lustrous surface, intricate white river contours emerge through expert screen printing and UV treatment. These fluid lines pay homage to the golden 33°N latitude—the legendary brewing belt where GOLDEN SEED WINERY thrives. Celebrating the region's fertile soils and vibrant terroir, the design eloquently conveys the brand's profound respect for nature's gifts and its commitment to harnessing these exceptional resources.