2025 | Professional

MUSE Design Awards Gold Winner

Jeep Wrangler Intelligent Razor

Entrant Company

Zhejiang FirstDot Design Consulting Co., Ltd.

Category

Product Design - UX / UI / IxD

Client's Name

Yuyao RUIKE Electrical Appliances Co., Ltd.

Country / Region

China

Jeep Wrangler Intelligent Razor isn’t just another high-performance personal care gadget—it’s a piece of gear built for outdoor adventurers, perfectly aligned with Jeep’s brand ethos of resilience, freedom, and fearlessness. The H5 design for this product bursts with Jeep’s bold personality and adventurous spirit, using a mix of vivid colors, striking compositions, and carefully chosen typography to create a visually striking and highly recognizable brand experience.

The color scheme features high-saturation bright yellow, dark green, and vibrant pink, drawing from the palette of related product lines. These colors are not only visually arresting but also convey a sense of youth, vitality, and exploration. Yellow pops with a sense of adventure and vitality, instantly drawing the eye and evoking the sunny, open-air vibe of the great outdoors. Green represents nature and toughness, echoing Jeep’s rugged off-road DNA. Pink adds a differentiated visual element, infusing a modern, youthful sense to the design.

In terms of composition, the background imagery depicts towering snow-capped mountains, rocky terrains, and dense jungles, immersing users in an adventurous outdoor setting. This backdrop vividly conveys Jeep’s pursuit of freedom and exploration. The product itself is prominently displayed in the foreground, showcased from various angles to highlight its texture, design language, and material qualities. The layered composition strikes a perfect balance between showcasing the product’s sophisticated technology and emphasizing its rugged practicality for outdoor adventures.

The interface employs a card-style layout, where each card focuses on a specific selling point—like the advanced blade technology, antibacterial properties, or waterproof capabilities. This approach makes it easy for consumers to quickly scan and absorb key details, streamlining their decision-making process and nudging them closer to purchase.

Credits

Chief Creative Officer
Chen Zhao
Designer
Miaomiao Qiu
Designer
Qiaoling Xu
Designer
Honghui Yu
Designer
Yingdi Yuan
Designer
Jie Chen
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