2020 | Professional

MUSE Design Awards Silver Winner

The Moroso Love Collection

Entrant Company

Johannes Torpe Studios

Category

Product Design - Furniture

Client's Name

Moroso

Country / Region

Denmark

As an old saying goes, the greatest songs are written by song writers that are either in love or dealing with a broken heart. There is certainly a truth to the story. Johannes Torpe being a music producer and songwriter himself, conceptualized the Moroso Love Collection interpreting the feeling of love into furniture design. This kind of self-expression is seldom translated into contemporary furniture, and the novel design concept called for the collaboration of long-lasting friend, Patrizia Moroso and the expertise of Friuli-based Moroso.



The Moroso Love Collection is a contemporary furniture collection that translates via two pieces of furniture an emotion seldom incorporated in modern furniture design: love.

Inspired by the joy that only feeling connected to another human being can evoke, the Precious Chair is designed as a beautiful and one of a kind personal statement. There´s no love without pain though, and the Heartbreaker Sofa translates the feeling of being heartbroken into modern furniture design.



The details of the Precious Chair were inspired by the image of a wedding ring on a finger. The cross-section was designed as an attempt to slim it down to the lowest possible to create a lightweight, elegant product that would defy the laws of physics with its appearance. Inspired by the initial idea, the legs of the chairs and stools were designed in an eminently slender shape, juxtaposed with a chrome-plated or painted steel plate serving as the base of the seat. The end result is a design DNA that imbues meticulously developed details that create a chair wrapped by a thick metal base reminiscent of a wedding ring.



In contrast, the Heartbreaker Sofa was inspired by the doodles Johannes Torpe kept drawing during sleepless nights following a breakup. The half-heart shapes soon began to shape a sofa, and the stylistic hallmark of the sofa, the half-hearted shaped armrests emerged. This fine-drawn feature of the armrests allows to combine the sofas in they form a full heart placed side by side. Hence the name, which playfully alludes to a broken heart or ironically to a “heartbreaker”.

Credits

Creative Director /Johannes Torpe Studios
Johannes Torpe
Project Leader /Johannes Torpe Studios
Suguru Kobayashi
Design Team /Johannes Torpe Studios
Allan Sejer
Design Team /Johannes Torpe Studios
Tom Butterfield
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