2025 | Professional

MUSE Design Awards Silver Winner

Theronomic – Gut-Centered Wellness Packaging Design

Entrant

Zhaoyi Liang

Category

Packaging Design - Health & Wellness

Client's Name

Country / Region

Australia

Theronomic is a wellness packaging concept created for an Australian health supplement brand, grounded in the science of Tribiotics including prebiotics, probiotics, and postbiotics. The product line is designed to support gut microbiome balance as a foundation for improving heart health, liver detox, hormonal regulation, metabolism, and weight management.
The range consists of five SKUs targeting different body systems, unified under a cohesive visual identity while allowing each product to retain its own distinct character. A minimalist, modular visual system with custom generative graphics ensures each SKU symbolically reflects its function while maintaining brand consistency.
The bottle’s structural design follows ergonomic principles, offering a smooth, intuitive grip and travel-friendly form. Its silhouette balances softness and precision, conveying both warmth and scientific credibility.
Breaking away from traditional supplement packaging styles, Theronomic presents a fresh, system-inspired aesthetic that combines medical rigor with emotional accessibility. The concept is currently in the prototyping stage, with a full launch planned.

Credits

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