2025 | Professional

MUSE Design Awards Silver Winner

Adolph Fluid Curve Series

Entrant Company

Aogu Technology (Guangdong) Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

Drawing on the architectural aesthetics and symbolic significance of Guangzhou’s landmark, the Canton Tower, nicknamed “Xiao Man Yao” for its distinctive slim-waisted shape, Adolph Fluid Curve Series translates this cultural icon into a packaging solution that embodies both striking visual identity and cultural depth.

Inspired by the architectural aesthetics of the Canton Tower, represented by streamlined curves, diamond patterns, and a metallic finish, Adolph Fluid Curve Series integrates regional cultural symbols with modern packaging. The bottle’s narrowed midsection mimics the tower’s curve, enhancing visual appeal while evoking immediate recognition. The diamond patterns help consumers associate the packaging with the Canton Tower through touch, reinforcing cultural identity. In addition, the metallic coating effectively blocks ultraviolet rays from sunlight, slowing material aging to preserve long-term product quality. Ergonomic considerations are also integral to the design. The narrowed midsection fits comfortably in the space between the thumb and forefinger, while the diamond-patterned texture improves the grip in wet conditions—addressing the common problem of slippage with traditional cylindrical bottles.

The packaging uses recyclable PET and PCR materials to reduce environmental burden from packaging waste and extend the service life of plastics. Additionally, plant-based inks are used in the coating to reduce dependence on petroleum-derived products, further enhancing the packaging’s sustainability—aligning with the growing consumer demand for green products.

By transforming the Canton Tower—a cultural landmark of Guangzhou—into the packaging, the design breathes new life into regional culture and promotes its communication. This approach not only strengthens consumers’ emotional connection to and cultural pride in the city, but also elevates the brand’s role as an ambassador of local culture.

Credits

Zhizhen Li
Diansong Chen
Ya Chen
Jianxin Hu
Jiabin Lin
Jincai Chen
Chuzhen Cui
Jieyi Xiong
Mei He
Jingyi Zhao
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