2025 | Professional

MUSE Design Awards Gold Winner

Greentown Qingdao GT Plaza

Entrant Company

Shanghai Discovery Design&Lead8 Hong Kong Limited

Category

Interior Design - Commercial 

Client's Name

Greentown, Qingdao

Country / Region

China

The design concept originates from coastal morphology, establishing a nuanced dialogue between the project's geographical context and architectural vernacular. Natural elements including tidal rhythms, surging waves, aqueous reflections, and harbor forms undergo abstract interpretation to curate a sophisticated public realm. Above and below-grade spaces maintain stylistic continuity through chromatic juxtaposition, preserving holistic harmony while introducing stratified dimensionality. Innovative material applications such as textured stainless steel in iron-gray and white engineered stone enhance spatial modernity and opulent sensibility, ultimately forging the project's distinct visual identity through metallurgic artistry and lithic precision. Upon entering the retail complex, an undulating grille ceiling system integrated with recessed lighting arrays achieves dual objectives-providing optimized illumination while instilling spatial dynamism through rhythmic articulation. The atrium, serving as the retail nucleus, features an undulating ceiling with organic curvilinear forms punctuated by strategically positioned luminous nodes, evoking the ethereal quality of a stellar constellation. Meticulous spatial orchestration interconnects multi-level structures via escalators and transparent glass balustrades, achieving seamless vertical circulation that ensures pedestrian safety while instilling spatial fluidity. A monumental LED media wall delivers immersive audiovisuals that foster emotional resonance between patrons and brands, crafting sensorial retail immersion. The ground level bathed in luminosity offers programmatic versatility for curated events or leisure configurations, while terraced commercial zones across upper floors demonstrate strategic tenant curation through precise functional zoning-catering to diverse consumer paradigms via calibrated spatial syntax. The overall design adheres to a philosophy of refined simplicity, anchored by a pristine white palette artfully accented with subtle touches of charcoal and slate gray. This harmonious interplay cultivates a sophisticated contemporary ambiance that resonates with understated elegance. Social engagement and artistic expression are seamlessly woven into the spatial narrative, elevating the environment's cultural resonance while offering patrons immersive aesthetic encounters. Contemporary luxury manifests through meticulous detailing, where material innovation creates striking visual dialogues and multifunctional zoning optimizes spatial fluidity. The deliberate fusion of artistry and architecture transforms the venue into a cultural crucible - not merely a retail destination, but an urban showcase celebrating elevated living.

Credits

Chief Designer
Xilin Zhao
Chief Designer
Yuan Liu
Chief Designer
Simon Chua
Photographer
DESIGN FIND
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