2025 | Professional

MUSE Design Awards Platinum Winner

720 Surrounding Comfort

Entrant Company

ANTA (China)Co.,Ltd.

Category

Product Design - Outdoor & Exercise Equipment

Client's Name

Fei Zheng,Guoxun Hu,Robert Fuller,Shoudong Huang, Yilong Liu,Fuquan Ye,Zhihao Xie,Guanghui Long

Country / Region

China

In an era defined by the pursuit of ultimate performance and individual expression, we've re-envisioned the very essence of footwear to introduce the groundbreaking 720 Surrounding Comfort integrated eco-concept shoe. More than just a shoe, it's a proactive exploration and powerful statement on the future of design philosophy, sustainable living, and intelligent manufacturing.
We‘ve daringly broken free from the conventional layered construction of footwear, adopting a revolutionary “full-shoe wrap-around midsole with an outer frame" design. This means the upper and inner midsole are encased by an integrated external frame, achieving unprecedented structural integrity and support. Combined with cutting-edge DESMA direct-injection molding and a minimal sock-fit upper, this not only imbues the shoe with a sleek, avant-garde aesthetic but also fundamentally streamlines the manufacturing process.
Comfort is at the core of our design. We adhere to a "zero glue" bonding process, eliminating VOC (Volatile Organic Compound) issues associated with adhesives and the discomfort of traditional glues. The exceptional soft-elastic performance of the inner midsole is directly transferred to the foot without obstruction, coupled with a snug, enveloping fit, delivering a cloud-like, pure sensation underfoot and a breathable experience.
We are committed to the environmental philosophy of "one shoe, one material." The main body of the shoe is crafted from one single or homogenous high-performance material, which lays a solid foundation for future recycling and regeneration. At the end of the shoe's lifecycle, it can be directly reclaimed by the brand. Through pyrolysis technology, the material is then broken down for reuse, thereby minimizing its environmental impact and truly achieving cradle-to-cradle, closed-loop sustainability.
Visually, the most striking feature is its innovative, exposed midsole frame structure. The dynamic cutouts in the outer frame boldly reveal the inner core—cushioning units comprised of gradient or zoned color modules in yellow, orange, and purple. These vibrant hues, peeking through the frame, resemble a contained energy core, injecting a powerful visual focal point and a sense of technological dynamism into the minimalist overall design.

Credits

Designers
Fei Zheng
Guoxun Hu
Robert Fuller
Shoudong Huang
Yilong Liu
Fuquan Ye
Zhihao Xie
Guanghui Long
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