2025 | Professional

MUSE Design Awards Platinum Winner

PG7 2

Entrant

ANTA Sports Products Limited

Category

Product Design - Outdoor & Exercise Equipment

Client's Name

Fei Zheng, Minghui Yuan, Xiaowei Guo, Feng Chen, Dengqing Zeng, Zonglei Bei

Country / Region

China

The PG7 Traveler II targets the common shortcomings of everyday runners in jogging and power control, tackling the challenge of impact with a systematic cushioning solution. It effectively optimizes shock absorption and force transition upon foot-strike. Through synergistic innovation in both its structure and materials, the product makes high-performance cushioning and stable support truly accessible to the average user, allowing more people to experience a professional level of athletic protection. Whether for daily commutes or city jogs, it delivers an all-around "Soft, Stable, Snug, and Breathable" experience, conveying a deep dedication to the health and safety of the everyday runner. Developed over 850 days and 35 rounds of refinement through a joint effort between the Sinopec Materials Lab and ANTA, this innovative midsole sets a new benchmark in shock absorption by optimizing its styrene-butadiene block copolymer structure. It is the first to achieve a G-value (Peak Gravity) of 7.6, surpassing the industry standard of ≥9. This breakthrough allows the shoe to absorb significantly more impact, providing a lighter and safer feel for the everyday runner. Furthermore, the midsole material boasts a 79.1% energy return efficiency and a low-density structure of just 0.14g/cm³, proving that powerful cushioning doesn't have to be heavy or bulky. The PG7 running shoe helps mass consumers in the initial stages of running gain a clear concept for purchasing suitable running shoes by utilizing the definition and application of shock absorption G-value in the midsole, enabling them to buy running shoes that are more suitable for them. The outsole uses A-GRIP, a high-abrasion rubber inspired by the durability of "asphalt-conquering" materials. The widened base provides superior traction and stability across various urban surfaces, ensuring a confident grip even on wet pavement. It's built not just for jogging, but for commuting, walking, and all-day urban exploration. Visually, the PG7 Traveler II draws inspiration from the ripples formed by a droplet hitting water. The flowing lines on the midsole echo the shoe's cushioning structure, artistically representing the dispersion of impact energy.

Credits

Designers
Fei Zheng
Minghui Yuan
Xiaowei Guo
Feng Chen
Dengqing Zeng
Zonglei Bei
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