France   |  2020

MUSE Design Awards Silver Winner

Crayon

Entrant Company

Servaire & Co

Category

Packaging Design

Client's Name

Veuve Clicquot Ponsardin

Sub-Category

Luxury

Inspired by the creative and colorful universe of the Champagne house, the agency emphasizes its iconic color to create an animation program strongly evocative for its consumers. The opportunity is to create an imaginary through a memorable object into a collector's packaging. A playful storytelling highlights the emblematic Clicquot yellow that is so iconic to the brand. From brand vision to sense of purpose, the emblematic color of the house plays the main role and embodies the irreverent attitude and joyful twist. Because Veuve Clicquot has always created complicity based on wit and twist with its community, the house speaks out without taking itself too seriously and announces its bicentennial with fun and lightness. Bringing the brand into history, involving its community in the great destiny of champagne is the simplest and most spontaneous way possible: this is the Veuve Clicquot attitude. The result of this philosophy is a playful object that everyone can understand. A pencil, available in two colors, revealing a bottle of Champagne Brut or Champagne Rosé.

Credits

CEO
Sébastien EHRET
Creative Director
Sébastien SERVAIRE
Product Designer
Candido DE BARROS
Technical Director
Erwann PIVERT
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