2025 | Professional

MUSE Design Awards Design of the Year Winner

Taorhe Centennial Commemorative Wine

Entrant Company

Shenzhen Yinli Originality Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jilin Province Tao’erhe Wine Industry Co., Ltd.

Country / Region

China

A century is a precious journey. Taking inspiration from Zhang Heng's Armillary Sphere—a masterpiece of ancient Chinese astronomy—the entire design resembles a time machine, allowing one to sip and embrace a hundred years of history in a single mouthful.

Upon opening the front of the box, a golden "0" and "1" appear, symbolizing the journey of the first centenary and the transformation from "nothing" to "something." Peering through the circular opening in the center of the box is like stepping into a time tunnel. The bottle itself embodies the ancient philosophy of "round heaven, square earth", while its base features a centennial commemorative seal—an emblem of the changing seasons and passing years, yet a testament to Taorhe's unwavering dedication to winemaking.

The four sides of the bottle base are adorned with dragon motifs inspired by the Armillary Sphere, where dragons cradle the celestial sphere—a symbol of unbroken heritage. At the bottle cap, a golden river flows through a "gate of time," marking a moment that bears witness to history.

Credits

Shenzhen Yinli Originality Co., Ltd.
HAICUI OUYANG
Shenzhen Yinli Originality Co., Ltd.
YI CHEN
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