Xiangmanyuan ancient soy sauce cellar aging series packaging

Xiangmanyuan is a time-honored brand of traditional soy sauce, inheriting the thousand-year-old traditional brewing techniques, brewing every drop of the thousand-year-old mellow fragrance, carrying the intangible cultural heritage from the Song Dynasty.We created an ancient soy sauce packaging system that represents the inheritance and innovation of the thousand-year-old soy sauce culture, bringing the ancient cultural flavor of Xiangmanyuan to consumers who pursue health. Focusing on the thousand-year cultural and the cellar aging technique, with the design concept of "cellar aging, precipitation of good sauce", visualize the symbol of the intangible cultural heritage "cellar aging technique". The secondary fermentation brewing process and the form of the brewing container are presented through the precipitation arc design language, symbolizing more fermentation and more care, expressing the brand's adherence to the taste of traditional culture. In the product label, we designed the cellar aging pattern graphics and the cellar aging font system. Interpret the traditional soy sauce and cultural symbols in a modern form. The label is made of pearlescent paper, hot stamping and embossing process, showing the collision of traditional cultural flavor and modern innovation. Add an additional surrounding label at the mouth of the bottle to convey "secondary fermentation, more care".