2025 | Professional

MUSE Design Awards Gold Winner

Pangquan Winery

Entrant Company

Beijing Huayuan Qingshang Art Design Development Co., Ltd.

Category

Architectural Design - Hospitality

Client's Name

Shanxi Huaxin Sizhuang Liquor Industry Co., Ltd.

Country / Region

China

Nestled within the Pangquangou National Nature Reserve—where forest coverage exceeds 96% and mountain spring water remains pristine—Pangquan Winery is a pioneering ecological estate for Qingxiang-style Chinese Baijiu. The architectural design embodies the principle of “Symbiosis with Nature, Inheritance of Culture,” seamlessly integrating the purity of the natural environment with centuries-old winemaking traditions and modern production standards.
Spanning over 800 acres (approximately 53 hectares), the masterplan adopts a classical central-axis symmetry, enhancing both spatial order and ceremonial significance. Key structures—including the Entrance Gate, Convention Center, Brewing Workshop, Storage Area, and Baijiu Culture Exhibition Zone—are linked by landscaped corridors and pavilions, forming a continuous and immersive visitor experience.
The architectural language is a deliberate fusion of tradition and innovation. The Entrance Gate features heavy timber and stone, ornate carvings, and sweeping eaves, echoing the solemnity of Shanxi’s vernacular architecture. In contrast, the Convention Center—a landmark dome structure—takes inspiration from “Earth Cellar” geometry, suspended like a celestial orb against the mountainous backdrop. This venue hosts cultural festivals, product launches, and business events, encapsulating the winery’s forward-facing brand ethos.
Functionally advanced yet visitor-friendly, the Brewing Workshop employs transparent glass curtain walls and a steel frame to showcase the winemaking process. Inside, equipment layout follows the production flow from fermentation to distillation, supporting both hygienic standards and educational tours. Meanwhile, the underground Storage Cellar, built using traditional brick-and-stone methods, maintains a stable microclimate for aging Baijiu in oak casks and ceramic jars.
The landscape design enhances the estate’s ecological identity. Native vegetation, preserved waterways, and terraced gardens create a rich sensory tapestry. Cultural motifs are embedded in garden pavilions, sculptures, and winding stone paths, which reference myths such as Da Yu’s flood control and Yi Di’s invention of liquor, rooting the experience in China’s ancestral narrative.
By harmonizing modern engineering with regional aesthetics and environmental stewardship, Pangquan Winery transcends its role as a distillery. It stands as a cultural landmark—a living museum of Baijiu heritage, a platform for sustainable tourism, and a new benchmark for integrated winery architecture in China.

Credits

Projecrt Location
At the foot of Guji Mountain in Sizhuang, Wohugou, Pangquangou Town, Jiaocheng County, Shanxi Province.
Project Area
268 Acres
Design Cycle
May 2017 - March 2019
Completion Time
June 2021
Chief Designer
ZHANG Shuhua
Main Materials
Reinforced Concrete, Exterior Wall Coating
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