2025 | Professional
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After the success of the Mirai project, designed by Andrea Steidl for Natuzzi Italia in 2024, which won prestigious design awards, Steidl is back with Amama. This is a modular sofa designed to redefine the concept of conviviality and versatility, offering island configurations with bifacial options for a modern and unusual living experience. Hence, the evocative palindromic name, Amama. From the analysis of architecture and ways of living comes a new approach to design, where armrests and backrests transform into multifunctional elements: support surfaces, shelves, tables, or containers. The idea is to expand space with cantilevered structures, creating a fluid dialogue between the softness of the seat and the solidity of a piece of furniture in perfect continuity. It is a balance between contrast and harmony, where aesthetics and functionality merge.
A dynamic project, then, where multiple elements of different consistencies and materials coexist in a play of superimpositions and geometries, opening up to multidirectionality and multifunctionality, combining the sense of comfort with the freedom of composition and use. A new approach to living that blends aesthetics, flexibility, and functionality, extending to living and dining elements of the same collection.
Amama is also a project designed for the Contract sector, on which Natuzzi Italia is focusing with extraordinary determination.
Credits
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WENBO DESIGN
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Interior Design - Residential
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Bo Bi Design Studio
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Furniture Design - Seating & Comfort
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Ever Brilliant 1st association
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Product Design - UX / UI / IxD (NEW)
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Goodlinks Design & Shandong Decoration Group., Ltd.
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Interior Design - Commercial