Pavilion of Celestial Light & Tree Shadows

Design Plus Design (DPD) reimagines the future of new retail by integrating contemporary aesthetics, ecological values, and sustainability to craft a next-generation consumer experience. Rooted in “multi-sensory immersion,” the design evokes emotional connection and imagination — like stepping into nature.



Thoughtful architectural elements balance nature and structure. Greenery and floral installations blur the boundary between interior and exterior. On the first floor, a sensory journey unfolds through forest-inspired landscaping, green textures, and ambient sounds. Crushed green glass, recycled from Simpcare’s product bottles, is embedded in the flooring — transforming sustainability into a tactile narrative. A pet rest station further reflects inclusive, thoughtful design.



The second floor emphasizes interaction and storytelling. Three curated modes — permanent exhibitions, salons, and ecological art rooms — are based on Simpcare’s product series. Flexible LED elements and mirrored partitions adapt to diverse uses such as lectures, workshops, and loyalty events. Natural stone benches, wide corridors, and large windows invite stillness and reflection, nurturing imagination.



This space was designed for Simpcare, a leading Chinese sensitive skincare brand inspired by nature’s healing power. The brand's philosophy — “the power of nature goes beyond imagination” — guided the spatial narrative, blending science with ecology to support sensitive Asian skin. Simpcare’s commitment to sustainability shaped every design decision.



DPD conducted in-depth research into retail trends and brand positioning to develop a curatorial commercial format. Departing from conventional, sales-focused models, the space tells a story — shifting emphasis from transaction to experience.



Every detail — from recycled materials to layout flow — reflects a poetic vision of “bathing in light, chiseling wood, swimming in streams, and tracing back.” The project embodies a harmonious future where nature, design, and care for people coexist.