2025 | Professional

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Going beyond the value boundary of traditional marketing spaces, this project takes laid-back comfort and multi-scenario experiences as the core to create a ‘1:1000’ miniature life aesthetics pavilion that blends commerce, culture, education, and nature. By redefining the human-city relationship through an ingenious spatial narrative, it transforms ideal lives into tangible previews of reality.
The ground floor is bathed in warm glow, complemented by meticulously orchestrated accent lighting, concealed light strips, and ambient lighting, leading to a rich play of light and shadow. This not only enhances visual layering but also conveys a sense of warmth. As for material selection, calm stone, gentle wood, and soft fabric form striking yet harmonious visual and tactile contrasts, delivering rich multi-sensory experiences. Meanwhile, art installations—like the ‘green cascade’ that appears to organically emerge from the wall and the kapok-themed wall—serve as impressive visual highlights, evolving natural elements into emotional anchors within the space.
The second floor, following the idea of ‘Cross Section of Life’, organically integrates multiple functional modules. The greenhouse creates a healing atmosphere in both visual and olfactory ways; the tea bar activates casual social interaction through modern tea culture; the reading nook provides a tranquil culture-infused corner for focused reading and thinking. The space also incorporates a business-oriented VIP reception room, a VIP tea room centered around Eastern etiquette, and a quiet, high-end exclusive meeting room, fully satisfying diverse communication needs. Furthermore, the children’s area balances engaging exploration with parent-child interaction, catering to children’s innate love of play and strengthening the emotional bond between family members. Each detail thoughtfully addresses the distinct demands of different user groups, transforming passive observers into active participants and weaving them into the narrative of the space.
Credits
Entrant Company
TECNO
Category
Product Design - Computer & Information Technology
Entrant Company
JOAN London
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Fashion Design - Safety & Protection
Entrant Company
Cheng Chung Design (HK) Ltd.
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Interior Design - Hospitality
Entrant Company
Guolea brand strategy consulting agency
Category
Packaging Design - Innovative (NEW)