2025 | Professional

MUSE Design Awards Silver Winner

Overcoat

Entrant Company

Jiamuhang Fashion Clothing Technology (Shenzhen) Co., LTD

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

IRENE LUFT

Country / Region

Germany

This coat, with Scandinavian style at its core, redefines elegant winter wear through its clean lines, oversized collar, and adjustable waist tie, standing as an embodiment of modern women who can seamlessly transition among professionalism, gentleness, and confidence.
The set-in sleeves featuring clean lines precisely outline the wearer’s shoulders to avoid a sloppy look, exuding confidence and elegance. The signature oversized collar not only gives a sense of lightness and flatters the face, but also allows the wearer to turn up or down it based on temperature changes—striking a perfect balance between practicality and aesthetic pleasure. An adjustable waist tie accentuates the waist to visually slim the body, breaking free from bulkiness often associated with long coats; users of different body types (like the pear-shaped body) are also allowed to flexibly adjust the position of the tie for a visually balanced body shape. Additionally, the strategically placed vertical lines visually elongate the body, creating the illusion of a longer figure for petite women. Thanks to multidimensional innovation, this coat can effortlessly adapt to various scenarios including daily commuting, winter travel, and upscale parties.
A scientifically formulated premium wool-cashmere blend—wool for warmth and a structured silhouette while cashmere for softness and a light weight—addresses heaviness and itchiness common in traditional wool coats. Moreover, it naturally boasts high-class luster and good drape, as well as superior wrinkle resistance and anti-static properties, both aesthetically pleasing and durable.

Credits

Design Director
Ai Qian
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