2025 | Professional

MUSE Design Awards Silver Winner

Design of Tibetan Chess Gift Box

Entrant Company

Hangzhou Qingxitang Cultural and Creative Co., Ltd

Category

Packaging Design - Toys

Client's Name

Cultural, Sports and Tourism Bureau of Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, China

Country / Region

China

This Tibetan chess gift box achieves innovative translation of cultural heritage in the context of contemporary design: the bidirectional drawer opening and closing structure accurately reproduces the sacred ceremony of traditional scripture boxes, organically integrating the condensed traditional chromatographic system with modern aesthetic paradigms. The iconic golden winged bird totem has been reconstructed into a milk piece chess piece in three dimensions, carrying the profound meaning of wisdom and power. Its ergonomic curved shape ensures a comfortable and stable fit between the fingertips when holding. Edible chess pieces can be differentiated into factions through the dual colors of lustrous milk white and rich chocolate, as well as corresponding flavors. Before tasting, strategic games can be played based on the chessboard space constructed by the gift box; After consumption, the packaging structure that combines practical function and artistic value can not only achieve item classification and storage, but also serve as a collection carrier for inheriting Tibetan chess culture. The overall design adheres to the core concept of "lightweight heritage", and through the cultural tension of color narrative, the religious metaphor of structural form, and the innovative integration of food grade materials and environmentally friendly packaging, it achieves a contemporary interpretation of the aesthetic conception of Tibetan Chinese fusion in an immersive gaming experience.

Credits

project leader
WUBIBO
designer
WUJIAQING
designer
CHENYIWEI
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