Nantong Jin Hong Fu

Located in the eastern sector of Nantong’s historic Customs district, the project spans approximately 115,668.85 square meters. Set within an aging urban fabric, the site presents a series of challenges including outdated street interfaces, irregular plot geometry, and complex sunlight conditions due to surrounding obstructions. The design addresses these constraints through a refined master planning strategy—establishing a spatial hierarchy rooted in ceremonial order, while enhancing the overall product value. As a result, the project emerges as a model for urban renewal and cultural reinterpretation, offering a contemporary response to Nantong’s local heritage within the framework of high-density regeneration.