2025 | Professional

MUSE Design Awards Platinum Winner

MIXCLAND:Public Art for Chengdu MIXC’s 13th Anniversary

Entrant Company

Cheers Community Creative Marketing (Guangzhou) Co., Ltd.

Category

Conceptual Design - Exhibition & Events

Client's Name

Chengdu MIXC

Country / Region

China

Chengdu MIXCLAND – A New Model of Emotional Placemaking
Chengdu MIXCLAND was a full-service creative experiment designed to celebrate the 13th anniversary of Chengdu MIXC. Framed as a “Disneyland for adults,” the project sought to explore new possibilities for commercial space by shifting its function—from a place of consumption to a vessel for emotional resonance and co-creation.
Inspired by Chengdu’s famously relaxed and imaginative lifestyle, the project merged online emotional storytelling, spatial narrative design, and site-specific public art to create a multisensory journey. Rather than just offer entertainment, MIXCLAND responded to the emotional tensions of contemporary urban life—offering visitors a temporary escape from everyday routines.
A key highlight of the project was the collaboration with British installation artist Matt Hope, who co-created the central artwork in the mall’s outdoor plaza. Built with lightweight metal, mirrored surfaces, and light-sound structures, the installation acted

Credits

Project Manager
Yi Liang
Creative Director
Kafun Zhong
Designer
Hongtao Mo
Designer
AC Zhang
Designer
Palin Zeng
Designer
Xiangyin Liu
Designer
Kun Zhang
Designer
Chole Li
Project Planner
Lynn Chow
Event Manager
Jason Zhang
Production Director
Sanhe Li
Production Director
Yantao Huang
Production Manager
Pengbin Lai
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