2025 | Professional

MUSE Design Awards Gold Winner

Huashijian Tea Gift Box|Time Capsule・Floral Rotation

Entrant Company

https://www.huashijian.com.tw/

Category

Packaging Design - Retail

Client's Name

LU HUNG WEN

Country / Region

Taiwan

The Huashijian Tea Gift Box is infused with the spirit of “time,” blending the flow of time with the serenity of tea. The outer box features a pure white circular design, symbolizing simplicity and the fullness of everyday life. The surface is overlaid with a red moiré pattern that, through visual interference principles, reveals layered floral shadows that shift with the viewing angle. It evokes the imagery of time blooming within flowers and the continuous flow of fate, creating a ritual-like moment every time the box is opened.

Packaging Concept|Rotate to Reveal, Seasons Come to Life

Opening the box unveils a rotatable floral clock, marked at the 12, 3, 6, and 9 positions. Hidden in each direction are four flavors of herbal tea, with 7 tea bags per flavor—representing seven days of the week and four weeks in a month. Together, they form a drinkable “perpetual calendar.” Drinking tea becomes an experience of sensing the texture and rhythm of time.

Visual Identity|A Dialogue of Silent White and Flowing Red

The visual tone is set by minimalist white, accented by the dynamic red moiré floral motif, emphasizing “stillness within motion” and “flowers within time.” The inner box adopts a floral structure echoing the four quadrants of time. The visual layers unfold as the box is opened—like a flower blooming, like time rotating.

Credits

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