Xinjiang Xinjinjiumen Brand Management Company Yining Branch

Located in Yining, Xinjiang, this project is a foot spa designed within a leisure and entertainment context. Beyond functional planning, the design emphasizes atmosphere and brand value. Drawing inspiration from the Silk Road and ribbon-like forms, and infused with BLACKPINK-inspired contemporary aesthetics, the project targets younger audiences to create an immersive, new-concept spa experience.
In terms of spatial layout, the project focuses on rational circulation. The lobby is shaped into an open and attractive area, serving as a focal point for reception and social interaction, while the private rooms emphasize intimacy and comfort to meet diverse functional needs. The contrast between public and private spaces not only strengthens the sense of hierarchy but also ensures a variety of experiences.
The design goes beyond visual aesthetics, enhancing brand recognition and commercial value through cultural IP and stylistic features. Innovative materials such as antibacterial decorative coatings and eco-friendly rammed earth panels ensure easy maintenance, acoustic and thermal performance, and environmental health, while echoing the cultural identity of the Silk Road. At the same time, the introduction of bamboo fiber, recycled concrete, and air-source water heating systems reflects a strong commitment to energy efficiency and ecological protection.
The project delivers value not only in commercial returns but also in upgrading the image of the industry. Through high-end and artistic design expression, it breaks away from the stereotype of traditional foot spas, attracts a broader customer base, and provides staff with ergonomic operating conditions and rest areas to reduce fatigue and turnover. As a whole, the design embodies cultural continuity, business success, and social responsibility, presenting a comprehensive value that is innovative, practical, and sustainable.