Lexi

Inspired by serene nocturnal landscapes, the packaging design of the product weaves natural imagery with the sleep aid. Tranquil imagery—moonlit forests, starry skies, and calm lakes—paired with the droplet-shaped bottle and whimsical visual language, creates a soothing, immersive sensory experience. The unified visual language across the bottle and gift box not only emphasizes the product’s functional attributes and enhances the recognizability of the brand, but also offers consumers an emotional comfort.

The bottle adopts an elegant droplet shape, outlined with soft, flowing curves that reduce visual pressure and foster a tranquil, relaxing mood. Its distinctive form also helps establish a memorable brand identity. Patterns on the bottle and gift box incorporate nocturnal elements, constructing a layered, narrative scene: The upper part of the bottle features a crescent moon rising in the night sky, dotted with stars and drifting clouds, with delicate lighting and lines evoking a fairytale-like atmosphere; the lower part extends into dense vegetation with vividly depicted leaves and flowers, creating a poetic ambiance. The bottle design also varies subtly with each flavor. For the lavender & purple grape flavor, for instance, the vegetation is replaced with lavender and grape motifs, maintaining overall thematic consistency while adding playful details.

The color scheme uses natural purple found in ingredients to reflect the brand’s commitment to healthy and pure ingredients. Layered gradients enrich the visual depth: light purple, reminiscent of twilight clouds, calms the nerves; medium purple conveys a sense of comfort and reassurance; while deep purple evokes the serenity of the night sky, enhancing the psychological hint for sleep. The dreamy, mystical atmosphere is further enriched with the bright yellow moon and pure white stars, heightening the sense of fantasy.