Lai Shijia Year of the Snake Zodiac liquor

The packaging design of Lai Shijia Year of the Snake Zodiac liquor is inspired by traditional Chinese culture. The year 2025 corresponds to the Year of the Snake in the Chinese zodiac. And there is a Chinese saying "A snake coiled around a rabbit brings prosperity to every generation". Therefore, we integrated the element of the Year of the Snake and the symbolism behind the saying into the liquor packaging through a creative visual presentation to express the best wishes for the future. This unique blend also adds distinctive cultural value to our liquor product.
The bottle features a golden snake coiling around a treasure basin, embodying the design theme "A snake coiled around a rabbit brings prosperity to every generation." For details, the snake body incorporates elements such as Snake Motifs (popular in the Spring and Autumn Period) and Plum Blossoms (national flower in the Republic of China Era), seamlessly blending traditional culture with brand identity and showcasing meticulous craftsmanship. The waist seal adopts a silver ticket design that combines plum blossoms and snake motifs. Additionally, the bottle is embossed with snake-scale textures, enhancing the tactile experience.
In terms of materials, the outer box is made from greyboard laminated with white cardstock, with the top padded with sponge, the blister-molded inner lining using bonded nylon fabric, and the waist seal crafted from specialty paper. It adopts processes like embossing, raised printing, and indentation to deliver a premium texture. The glass bottle is coated with matte spray paint, complemented by gold foil stamping and embossing, exuding understated elegance and luxury.