Lai Shijia No.6 Sauce-flavored Liquor (Golden Jade Series)

The packaging design of Lai Shijia No.6 Sauce-flavored Liquor (Golden Jade Series) centers around the concept of "Heritage and Innovation", aiming to provide a liquor packaging solution that balances cultural depth and modern aesthetics.
Guided by the design philosophy—"Liquor as the Soul: Century-old Craftsmanship Captured in Every Sip", the packaging design integrates the inherited time-honored techniques and quality standards of Lai Shijia. The bottle features a 3D water ripple pattern that symbolizes the fluidity of liquor and the continuity of tradition. The main visual highlights the iconic "Great Roc" emblem, representing over a century of heritage and reinforcing Lai Shijia's brand recognition.
The gold outer box paired with Ru kiln porcelain-inspired celadon bottle subtly interprets the luxury of the "Golden Jade Series". The back label adopts a silver ticket design, combining brand culture with historical elements to deliver product information in a more engaging manner. The outer box utilizes greyboard laminated with gold cardstock, along with gold foil embossing, ripple-like debossing, textured UV coating, and spot color printing, exuding a sense of luxury. The glass bottle undergoes porcelain-effect matte spray painting, gold foil stamping, and embossing to reflect a smooth sheen. The handle bag applies white cardstock and satin ribbon, complemented by textured UV coating and gold foil stamping, enhancing the overall visual appeal. The packaging design well blends modernity and tradition, showcasing the brand's unique charm and premium quality.