2025 | Professional

MUSE Design Awards Silver Winner

Balabooloo Intelligent Companion

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Product Design - UX / UI / IxD

Client's Name

Shi Yujie, Zhang Yong, Cai Yue, Liu Siren, Che Xiaolong, Dong Jiacheng, Shao Meilin, Chen Yingshan

Country / Region

China

Balabooloo Intelligent Companion is an AI-based companion app specifically designed for individuals with psychological trauma. Utilizing a “dual-growth virtual world” mechanism, it delivers a long-term companionship experience. Powered by advanced natural language processing and AI-assisted therapeutic technologies, the app accurately responds to users’ emotional needs, providing professional support for those with depression and psychological trauma, reducing feelings of isolation and helping users regain a sense of self-worth. Here, technology becomes a source of warmth, offering a sanctuary for every soul in need of care.
Balabooloo transcends temporal and spatial boundaries, leveraging technology to empower emotional healing. Through personalized AI characters, it fosters deep emotional connections and visualizes users’ psychological states. The design concept emphasizes warmth, companionship, and growth, ensuring that every interaction is not only a response but an extension of psychological support and emotional care.
Balabooloo’s AI avatars not only respond instantly to users’ emotional needs but also deeply perceive the psychological expectations behind their words, offering warm companionship. Users can record milestones and daily states, share emotions, and interact with IPs to achieve mutual growth. The “Flow” mechanism turns every interaction into a source of reciprocal development, while the gift feedback system allows users to receive encouragement and kind messages from others within the Growth Planet, fostering emotional connections across space.
By monitoring users’ sleep physiological data through wearable devices, Balabooloo records sleep behaviors and generates personalized sleep reports and psychological suggestions. This feature helps users scientifically understand their physical and emotional states, while nocturnal care stabilizes routines and mental balance, providing deeper psychological support and therapeutic experience for long-term companionship.
The 16 IP avatars are designed based on the MBTI personality model, each unique yet unified under a soft and approachable visual language. Users gain emotional understanding, psychological comfort, and growth motivation through companionship, experiencing a true integration of technology and emotion. The characters are rendered with soft, jelly-like textures and translucent lighting, responding instantly to touch interactions. Warm, gentle colors and lively outlines create a therapeutic and vibrant effect, forming a distinctive “digital personality universe” that instantly conveys warmth and joy to users.

Credits

Baidu Online Network Technology (Beijing) Co., Ltd.
Shi Yujie
Baidu Online Network Technology (Beijing) Co., Ltd.
Zhang Yong
Baidu Online Network Technology (Beijing) Co., Ltd.
Cai Yue
Baidu Online Network Technology (Beijing) Co., Ltd.
Liu Siren
Baidu Online Network Technology (Beijing) Co., Ltd.
Che Xiaolong
Baidu Online Network Technology (Beijing) Co., Ltd.
Dong Jiacheng
Baidu Online Network Technology (Beijing) Co., Ltd.
Shao Meilin
Baidu Online Network Technology (Beijing) Co., Ltd.
Chen Yingshan
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