2025 | Professional

MUSE Design Awards Platinum Winner

Tai Shan

Entrant Company

VOYAH AUTOMOBILE TECHNOLOGY COMPANY

Category

Transportation Design - Automobiles

Client's Name

Country / Region

China

The Tai Shan, released by Voyah in 2025, is the flagship model, representing its pinnacle of design and technological prowess. Equipped with Huawei’s latest Kunpeng Intelligent Driving ADS 4.0 and HarmonyOS Smart Cockpit 5.0, it enables seamless connectivity across human, vehicle, and home scenarios.
Inspired by the artistic imagery of Chinese traditional landscapes, the vehicle features a dual-tone body design with Eastern aesthetic elements, such as DLP intelligent headlights projecting a landscape-patterned welcome light carpet and door handles shaped like “jade cong”, blending cultural symbolism with modern craftsmanship.
The front face inherits Voyah’s signature “Kunpeng Spreading Wings” design language, with a glowing brand logo integrated with LED strips and daytime running lights in a highly recognizable semi-continuous layout. The grille, inspired by the Chinese ding, a symbol of power, national order, and nobility in Eastern culture, dominates the design.
The wide chrome grille occupies over 60% of the front face’s vertical height, paired with a prominent hood line and narrowed front contour, creating a “downward pressing” visual center of gravity that exudes authority even when stationary. The grille’s 34 vertical bars symbolize China’s 34 provincial administrative regions. A high waistline, short front overhang, and long rear overhang shift the visual center backward, crafting a dynamic, forward-leaning stance while avoiding bulkiness despite the vehicle’s length.
In chassis technology, Taishan debuts a domestically developed triple-chamber air suspension paired with an EDC intelligent magic carpet function. This system responds in milliseconds to real-time road conditions, dynamically adjusting suspension parameters to maximize stability on rough roads and provide ample support during high-speed cornering, balancing comfort and handling.

Credits

Xu Lin
Jin Yongfei
Huang Ning
Lou Lingyun
Wang Hengge
Si Qianqian
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