2025 | Professional

MUSE Design Awards Silver Winner

Neon

Entrant Company

Senliu Buxi (Shanghai) Footwear & Apparel Co., Ltd.

Category

Fashion Design - Footwear

Client's Name

Country / Region

China

Neon is a casual clogs product crafted with ultra-comfort and natural functional aesthetics at its core, designed for new-generation trendsetters who seek both individuality and functionality. Leveraging self-developed O-CORE material, Neon outperforms traditional clogs product in three key dimensions: lightweight, softness, and resilience. The material emphasizes ultra-light density of 0.25g/cm³, making the clogs 160g lighter than same-size counterparts, reducing foot strain and enabling more effortless movement in daily activities; additionally, combined with one-piece molding technology, Neon lowers peak foot pressure by 30%-40%, creating a sensation akin to walking on soft sand. With an ultra-high rebound rate of over 50%, it propels each step forward as if the soles have built-in springs, ensuring less fatigue even during prolonged standing or walking. Furthermore, Neon applies material compliant with the EU REACH standards, achieving zero harmful chemical emissions throughout its life cycle and securing the health and safety of users during wear. It also embraces an environmental philosophy: the entire clogs employs an integrated injection molding process, eliminating the need for glue typically utilized in conventional sole bonding structures. Moreover, the material contains seaweed components, facilitating a 100% recyclable eco-friendly closed loop from raw materials to finished products.

Neon features a wide last shape. Based on global foot shape data collected and analyzed in laboratories, it creates a last shape that universally fits feet across all ethnic groups through bio-mechanical modeling—allowing ample toe box space for forefoot movement while ensuring precise heel lockdown.

Neon draws inspiration for its appearance from the terrain textures of natural landscapes and modern wireless signal waveforms. It artfully blends the dual languages of nature and technology, shaping a footwear product that embodies both futuristic vibes and vitality. Neon also balances the features of heeled shoes and sports shoes, boasting stability, height enhancement and comfort. Its terrain-inspired cut lines on the shoe sides further reinforce foot support and stability. Neon also enables individualized DIY styling through the holes on the upper, actively meeting the dual needs of young people for self-expression and practical value.

Credits

Tang Ye
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