2025 | Professional

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"Honey Season" begins with the beekeeper’s pastoral perspective, inviting consumers to share in the "joy of a bountiful harvest." Through the packaging's illustrations of sweet fruits and flowers, it conveys the delicious gifts of "seasonal blooms," blending honey with design aesthetics to take consumers on a visual journey into the world of bees. It captures Taiwan’s four-season nectar sources in one collection, allowing everyone to savor the "sweetness" of nature’s seasonal flavors.
The eco-friendly corrugated paper box is seamlessly designed for both sustainability and elegance, while also protecting the honey squeeze bottles from damage during shipping. The interior packaging features a warm "honey yellow"—the natural hue of bees—paired with floral and fruit illustrations, evoking warmth and natural energy, like sunlight nourishing the earth. The small honey squeeze bottles are equipped with a cross-valve spout that automatically recovers excess honey, promoting convenience and a mindful approach to food waste.
The name "Honey Season" (蜂年季) is inspired by the "Harvest Festival" (豐年祭) of Taiwan’s indigenous peoples, transforming its spirit of gratitude for nature’s bounty into the product’s identity. "Honey Season" carries the beekeepers’ hope of sharing the "joy of a four-season harvest," giving diverse honey flavors a chance to be tasted and cherished—this is the value it aspires to deliver.
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