2025 | Student

MUSE Design Awards Silver Winner

the CUBE x Kenshi Yonezu

Entrant Company

Pratt Institute

Category

Packaging Design - Limited Edition

Client's Name

Country / Region

United States

“Through the pure white cage, I caught a glimpse of the black monster. The silence around me felt as if the gods had long departed. Only its green eyes slowly opened in the darkness, gazing through the mist directly at me. It was a deep, quiet temptation, spreading gently through the stillness. It said nothing, yet I couldn’t help but reach out—to break the silence and set it free.”



The CUBE is a universe of emotional creatures, each embodied as a small cube-shaped monster. This limited edition is a special collaboration with Kenshi Yonezu, a celebrated Japanese singer-songwriter and illustrator known for moving seamlessly between serenity and chaos in his work. The design draws from the tension between containment and release, merging visual and olfactory elements to create a layered, tactile emotional experience. This package shows a diffuser is more than a vessel for essential oils—it can be a giver of emotional scent.

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