2025 | Professional

MUSE Design Awards Gold Winner

FATINY Soft Glow Ultra Wear Cushion

Entrant Company

Guangzhou Zhiyue Brand Management Co., Ltd.

Category

Product Design - Beauty & Cosmetic Products

Client's Name

Country / Region

China

This cushion foundation focuses on delivering a soft-focus, radiant glaze finish that blends seamlessly into the skin, creating a natural, flawless look. Its dual-membrane locking system and innovative dual-grip powder technology ensure exceptional adherence and all-day wear, keeping makeup fresh and intact without touch-ups.
Powered by AIR biomimetic skin technology and micron-level Velcro-like powder, the formula combines high coverage with breathable lightness. Infused with patented collagen-control peptides, it intelligently balances oil and moisture, keeping the skin hydrated while controlling excess sebum for a shine-free, comfortable complexion.
The cushion is further enriched with a pure blend of oriental botanicals—peony root, polygonatum, and gentian—providing soothing, skin-caring benefits suitable even for sensitive skin. Aesthetically, the waistline silhouette and electroplated silver finish embody the fusion of science and beauty, while dynamic lines evoke a meteor across the night sky, symbolizing bold innovation.
FATINY, derived from Fate and Tiny,celebrates every small light that leads to a shining moment. With meticulous attention to detail and advanced beauty technology, the brand empowers women to achieve visible radiance from the most delicate touches—For Tiny, Tiny Shines.

Credits

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