OMO 5-stars fragrance & care laundry detergent

With the rise of the “self-pleasure economy” and “sensory care,” consumers now expect more from cleansing products—not merely functionality but emotional value and a sense of ceremony. Considering that, the OMO 5-stars fragrance & care laundry detergent, centered around the philosophy of “Laundry as 5-Stars Luxury,” provides a brand-new laundry experience through an innovative packaging design.

The bottle embodies a dialogue between Eastern aesthetics and modern luxury. Drawing inspiration from Chinese traditional porcelains and classical vases, it boasts a gentle porcelain-like texture to subtly mirror the mild yet pleasant fragrance of the product, while a vase-like shape suggests the plant-based essential oil added to the product, seamlessly integrating tactile, visual, and olfactory senses. Diamond cutting craftsmanship, paired with varnish coating technology, equips the bottle with a brilliance akin to a gemstone, translating the product’s core function of “essential oil nourishment” into an ingenious visual language to highlight its upscale position. The pink see-through PET cap marries aesthetics with functionality: its petal-shaped design not only echoes the plant-based essential oil in the product, but also ensures an easy grip for wet hands; the gradient pink-to-blue color scheme brings to mind a dreamy scene of “sunset against the sky,” evoking the association with a fresh smell. Innovatively, the inverted cap doubles as a 60g measuring cup (for 12-14 garments per wash), allowing users to precisely control the amount of the product to use. Benefiting from its optimized weight distribution and handle, the bottle enhances pouring stability and gripping comfort, thus minimizing spills. The visual layout adheres to the “3-second rule,” with the brand logo and key selling points differentiated in a clear hierarchy for efficient information communication.

The packaging emphasizes OMO’s brand promise of “powerful cleaning + fragrance care,” and redefines the very value of laundry detergent through a luxurious design language, offering consumers a multi-sensory healing experience.