Yunlin Baozhong Drum Festival-GoGo Family

In Yunlin’s Baozhong Township, the drum is more than sound—it’s memory, belief, and the heartbeat of the land.
To celebrate this cultural legacy, a limited-edition packaging series was created featuring the GOGO Family, a set of five Q-style mascots inspired by the core members of the Baozhong Drum Formation: Flag Bearer, Drummer, Umbrella Holder, Gong Player, and Cymbal Player.
The name “GOGO” reflects the Taiwanese pronunciation of “drum,” adding a local and playful identity. Each character wears floral tops, straw hats, and yellow waist sashes, representing the rhythm and warmth of Baozhong’s rural spirit.
The merchandise includes:
– Arm sleeves and lanyards showcasing all five roles
– Keychains, pillows, and a mini block set focused on the Drummer
Designed in limited quantities, this series is not just promotional, but a cultural collectible. It honors symbolic roles, performance dynamics, and traditional identity through everyday design.
Each item is crafted to be a portable cultural ambassador—bridging generational heritage and contemporary creativity while keeping the Baozhong drumbeat alive.