2025 | Professional

MUSE Design Awards Silver Winner

Yunlin Baozhong Drum Festival-GoGo Family

Entrant Company

Cheng Wei Integrated Marketing Co., Ltd.

Category

Packaging Design - Limited Edition

Client's Name

Baozhong Township Office Yunlin County

Country / Region

In Yunlin’s Baozhong Township, the drum is more than sound—it’s memory, belief, and the heartbeat of the land.

To celebrate this cultural legacy, a limited-edition packaging series was created featuring the GOGO Family, a set of five Q-style mascots inspired by the core members of the Baozhong Drum Formation: Flag Bearer, Drummer, Umbrella Holder, Gong Player, and Cymbal Player.

The name “GOGO” reflects the Taiwanese pronunciation of “drum,” adding a local and playful identity. Each character wears floral tops, straw hats, and yellow waist sashes, representing the rhythm and warmth of Baozhong’s rural spirit.

The merchandise includes:

– Arm sleeves and lanyards showcasing all five roles

– Keychains, pillows, and a mini block set focused on the Drummer

Designed in limited quantities, this series is not just promotional, but a cultural collectible. It honors symbolic roles, performance dynamics, and traditional identity through everyday design.

Each item is crafted to be a portable cultural ambassador—bridging generational heritage and contemporary creativity while keeping the Baozhong drumbeat alive.

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