2025 | Professional

MUSE Design Awards Gold Winner

Säntis Malt Legend Barry Single Malt Whisky

Entrant Company

Brauerei Locher AG

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

Switzerland

LEGEND BARRY — A Sculptural Tribute to Alpine Heroism
LEGEND BARRY draws inspiration from the 19th-century tale of Barry, the legendary St. Bernard who saved over 200 lives in the Alps. His legacy of loyalty and courage becomes the emotional core of this whisky packaging concept, transforming a product into a compelling visual and tactile homage to nature’s guardians.
More than premium whisky packaging, LEGEND BARRY is a design narrative. Through minimalist aesthetics and precision craftsmanship, it captures the essence of alpine rescue—bridging emotion and function, past and future. The packaging becomes a storytelling medium that elevates the drinking experience with meaning and memory.
This concept seamlessly merges brand heritage, sensory innovation, and sustainability. Each element is purposefully designed to evoke warmth, depth, and authenticity—from the touch of glacier-textured glass to the subtle presence of alpine symbols.
ST.DIZ reimagines conventional whisky aesthetics with a “canine hero” narrative. The visual story is built around Barry the St. Bernard, majestic alpine peaks, and delicate edelweiss—icons of courage, nature, and purity. Together, they create a bold yet poetic language that honors bravery and beauty.
Every detail reinforces this ethos. The eco-structured materials express a commitment to sustainability. The use of serial-numbered editions adds collectability and exclusivity. The result is a packaging system that unites innovation and emotional resonance, offering more than just protection—it becomes a sculptural manifestation of the brand’s soul.
LEGEND BARRY stands as a powerful example of how design can transcend form and function. It speaks to history, celebrates nature, and invites users into a meaningful sensory journey—where each bottle becomes a tribute to alpine spirit and timeless courage.

Credits

Jeffray Ning
Karl Locher
Xiaoyan Tao
Bei Guan
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