2025 | Student

MUSE Design Awards Silver Winner

辽域优果

Entrant Company

Chen Kaige

Category

Packaging Design - Student Design

Client's Name

LAFA

Country / Region

China

This series of fruit basket packaging is based on the concept of 'inheriting intangible cultural heritage and the fragrance of fruits and lanterns.' It combines the intangible cultural heritage technique of crimped paper with the traditional shape of flower lanterns, integrating the forms, colors, and cultural connotations of six distinctive fruits from Liaoning, such as Anshan's southern pear and Dandong's Jiujium strawberry. Through techniques like folding and shaping crimped paper, and hollow carving, it creates a unique packaging that embodies both cultural richness and artistic beauty. This not only showcases the charm of intangible cultural heritage but also enhances the product's added value, achieving an organic unity between traditional culture and modern commercial value.

Credits

Luxun Academy of Fine Arts
Zhao lu
Luxun Academy of Fine Arts
Zhang jian
Luxun Academy of Fine Arts
Chen kaige
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