2025 | Professional

MUSE Design Awards Silver Winner

Dici Market MaYi Product

Entrant Company

Yingfeng Visual Design Co., Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Dici Market

Country / Region

Taiwan

The Job's Tears gift box is centered around a local Taichung crop: Job's Tears. This refreshing soup, a tradition shared by countless Taichung residents, embodies the flavors of summer and home. Job's Tears has been transformed into a variety of innovative foods, including Job's Tears popcorn, cookies, and creamy sauce. Through new textures and designs, the familiar warmth of this local ingredient is reinterpreted, giving the local ingredient a fresh perspective.
The architectural silhouette of the packaging's key visual design is inspired by the silhouette of Taichung's Fourth Market, blending modern geometric lines with Job's Tears leaves. The gift box's modular and flexible structure allows for a variety of product combinations to accommodate diverse sales models and market needs, such as festive gift boxes, everyday souvenirs, or limited edition travel items. The packaging's lining can be adjusted to suit product size, while the uniform outer box reduces production costs and packaging waste, while balancing aesthetics and practicality. This design approach not only facilitates channel sales and inventory management, but also echoes the brand's commitment to environmental protection and carbon reduction, integrating cultural heritage and sustainable concepts into every purchasing experience.

Credits

Ying Feng
LI,YUN-HUAI
Ying Feng
HUANG,KUO-CHOU
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