2025 | Student

MUSE Design Awards Silver Winner

Miracle——Healthy Liquor Packaging Design

Entrant Company

Qu Chang, Li Yiyi

Category

Packaging Design - Student Design

Client's Name

Country / Region

China

This design work integrates Bozhou traditional Chinese medicine culture, and draws classic elements such as five poultry plays, peony flowers and gourd shapes. The bottle design inspiration comes from the decocting stove, stove and gourd, and the bottle mouth learns from the shape of Bozhou peony flower. The wine box and base are the form of the ancient well, showing the long history and cultural heritage of the Gujing Group. In addition, the design cleverly incorporates elements of Huatuo's five birds play, showing this traditional health exercise in abstract geometric form, which complements the exquisite craftsmanship of Gujing Gong wine. The overall design style takes the green tone as the main theme, supplemented by gold embellishment, presenting a fresh and elegant visual effect. The design not only highlights the unique regional customs and cultural connotation, but also conveys the concept of health and wellness while deeply telling the long history and unique charm of Bozhou city.

Credits

Luxun Academy of Fine Arts
Zhao Lu
Luxun Academy of Fine Arts
Zhang Jian
Luxun Academy of Fine Arts
Qu Chang
Luxun Academy of Fine Arts
Li Yiyi
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